Simulcast 2 reaches Turkey

Simulcast 2 made its debut in Turkey last week with a three lane launch sale that saw 548 vehicles go under the hammer.

559 users logged on to check out the new technology and 21% of vehicles offered were sold online, a fantastic result.

Liz Bailey, Head of Online Technology commented: "A massive thank you to the team in Turkey for all their support and hard work in making the launch a success.  I would also like to welcome Sam Gallacher to the Simulcast team, this was Sam's first launch and he did a great job in ensuring the day went without a hitch." 

The launch was the culmination of six months of development and planning by the Kingfisher team. The focus now moves to Australia and New Zealand where Simulcast 2 is scheduled to go live in late August.